Ecommerce agency · Shooting / Hunting / Outdoor / Tactical
For 18 years we have built, rescued, and grown online stores for the brands that outfit hunters, shooters, and first responders. 100% US-based team. Optional private AI trained on our industry’s best practices and rules.
We are…
We are hunters, first responders, competitive shooters, hikers, search and rescue personnel, veterans, and collectors.
[ 00 ] Who we are
In the field
Range days, training, and strategy sessions with the Ballistic team.
[ 01 ] Why Ballistic
Since before most agencies knew what an FFL was, we’ve been building and optimizing stores for manufacturers, retailers, and distributors in shooting, hunting, outdoor, and tactical. We understand age verification, FFL compliance, state shipping restrictions, payment-processor risk, MAP policies, and how your customers actually shop.
Every strategist, designer, developer, and marketer on your account works in the United States. No offshore handoffs, no overnight time-zone gaps, no surprises about who has access to your store.
We use AI to move faster on content, analysis, and development. Our private AI is trained on shooting, hunting, and firearms industry best practices and rules, and it’s available as an option for privacy-minded clients who don’t want their data training or living on public models. Your customer lists, sales data, and product roadmaps stay inside the engagement.
[ 02 ] What we do
Moving off an aging platform, stuck with a half-finished build, or losing sales to a dated storefront? We migrate stores to Shopify, BigCommerce, and Shopware without losing rankings, rescue stalled projects other agencies left behind, and redesign for conversion on mobile first.
Many ad networks won’t touch firearms, which makes organic search your most valuable channel. We handle technical SEO, category and product content, and structured data so you can rank on Google and get cited by ChatGPT, Gemini, Claude, Perplexity, and AI Overviews.
More traffic is expensive. Converting the traffic you already have is not. We dig into your analytics and funnel, find where shoppers stall, and run A/B tests on product pages, category pages, cart, and checkout, including the friction generalists miss, like FFL dealer selection, age verification, and state shipping restrictions.
Email and SMS that turn a first order into a lifetime customer. Flows, campaigns, segmentation, and loyalty programs on Klaviyo, Listrak, and Sendlane, including SHAFT-compliant SMS for firearms brands.
An outside set of eyes from people who have done this for nearly two decades. Platform selection, tech stack audits, payments and compliance, advertising channels, analytics, and a growth plan grounded in how this industry actually works.
Practical AI for ecommerce teams in our industry: where it saves real hours, where it creates risk, and how to adopt it without exposing confidential data. We help you set policy, pick tools, and put private AI to work on content, support, and operations.
[ 03 ] You’re in good company
Platform & technology partners
[ 04 ] How we engage
A working session on your store, your numbers, and your goals. No pitch deck.
Audit of platform, SEO, retention, and data. You get a prioritized plan, in writing.
A US-based team builds and launches, with weekly check-ins and no handoffs.
Ongoing optimization and reporting tied to revenue, not vanity metrics.
[ 05 ] Questions
Ballistic Commerce is an ecommerce agency for the shooting, hunting, outdoor, and tactical industry. We replatform, rescue, and redesign online stores, run SEO, AEO, and GEO programs, improve conversion rates with testing and UX work, build email and SMS retention marketing, and consult on commerce strategy and AI adoption.
Our team has spent more than 18 years building and growing e-commerce brands exclusively in the shooting, hunting, outdoor, and tactical space, including manufacturers, retailers, and distributors.
Yes. Ballistic Commerce uses 100% US-based talent. Every strategist, designer, developer, and marketer who touches your account works in the United States. We do not offshore client work.
For privacy-minded clients, we offer a private AI environment as an option. It is trained on shooting, hunting, and firearms industry best practices and rules. When you choose it, your customer data, sales figures, and product plans never train a public model, never live on one, and are not shared outside the engagement.
We build on and migrate between Shopify and BigCommerce, and integrate with marketing and operations tools such as Klaviyo, Listrak, Sendlane, Gorgias, and Signifyd.
Yes. We build SHAFT-compliant SMS programs for firearms and related brands, alongside email flows, campaigns, and segmentation.
Conversion rate optimization (CRO) turns more of the traffic you already have into orders. We audit your analytics and funnel, find where shoppers drop off, and run A/B tests on product pages, category pages, cart, and checkout. For firearms and outdoor stores that includes the friction generalists miss: FFL dealer selection, age verification, state shipping restrictions, and payment declines.
Answer engine optimization (AEO) and generative engine optimization (GEO) structure your content and product data so AI assistants and answer engines such as ChatGPT, Gemini, Perplexity, and Google AI Overviews can understand, quote, and recommend your brand.
[ 06 ] Get started
Tell us where your store is today and where you want it to be. A senior, US-based strategist reads every message and replies within one business day.
Prefer email? help@ballisticagency.com
