Ecommerce agency · Shooting / Hunting / Outdoor / Tactical
For 18 years we have built, rescued, and grown online stores for the brands that outfit hunters, shooters, and first responders. 100% US-based team. Optional private AI trained on our industry’s best practices and rules.
We are…
We are hunters, first responders, competitive shooters, hikers, search and rescue personnel, veterans, and collectors.
[ 00 ] Who we are
In the field
Range days, training, and strategy sessions with the Ballistic team.
[ 01 ] Why Ballistic
Since before most agencies knew what an FFL was, we’ve been building and optimizing stores for manufacturers, retailers, and distributors in shooting, hunting, outdoor, and tactical. We understand age verification, FFL compliance, state shipping restrictions, payment-processor risk, MAP policies, and how your customers actually shop.
Every strategist, designer, developer, and marketer on your account works in the United States. No offshore handoffs, no overnight time-zone gaps, no surprises about who has access to your store.
We use AI to move faster on content, analysis, and development. Our private AI is trained on shooting, hunting, and firearms industry best practices and rules, and it’s available as an option for privacy-minded clients who don’t want their data training or living on public models. Your customer lists, sales data, and product roadmaps stay inside the engagement.
[ 02 ] What we do
Moving off an aging platform, stuck with a half-finished build, or losing sales to a dated storefront? We migrate stores to Shopify, BigCommerce, and Shopware without losing rankings, rescue stalled projects other agencies left behind, and redesign for conversion on mobile first.
Many ad networks won’t touch firearms, which makes organic search your most valuable channel. We handle technical SEO, category and product content, and structured data so you can rank on Google and get cited by ChatGPT, Gemini, Claude, Perplexity, and AI Overviews.
More traffic is expensive. Converting the traffic you already have is not. We dig into your analytics and funnel, find where shoppers stall, and run A/B tests on product pages, category pages, cart, and checkout, including the friction generalists miss, like FFL dealer selection, age verification, and state shipping restrictions.
Email and SMS that turn a first order into a lifetime customer. Flows, campaigns, segmentation, and loyalty programs on Klaviyo, Listrak, and Sendlane, including SHAFT-compliant SMS for firearms brands.
An outside set of eyes from people who have done this for nearly two decades. Platform selection, tech stack audits, payments and compliance, advertising channels, analytics, and a growth plan grounded in how this industry actually works.
Practical AI for ecommerce teams in our industry: where it saves real hours, where it creates risk, and how to adopt it without exposing confidential data. We help you set policy, pick tools, and put private AI to work on content, support, and operations.
[ 03 ] You’re in good company
Platform & technology partners
Client testimonials
The team at Ballistic works behind the scenes for Bravo and they often do not get the credit and recognition they so deserve. Ballistic transformed our old website and built us one that was more intuitive, searchable, up to date, more visually appealing, and easier to manage. The Ballistic team is knowledgeable, responsive, and a great resource for all our questions about data, marketing, analytics, and many other things.
Ballistic rescued us when we were forced to switch over our website and our merchant processor. Not only did they bend over backwards, but they offered great advice and assistance in setting up our e-commerce business. The entire Ballistic team is a friend. They do phenomenal work!
The Ballistic team is very friendly and results-driven! They respond quickly and are very knowledgeable about their strategy as well as our specific business! We enjoy working with the entire team!
The folks at Ballistic Agency have been absolutely fantastic to deal with. I have worked on several projects with them including an entirely new eCommerce platform and ongoing SEO improvement and they have excelled at each and every task. Ballistic went above and beyond to migrate us from Magento to BigCommerce while adding features that save us time and money to concentrate on our business.
Everything was done quickly, professionally and Ballistic was extremely open and available during the process. The end result was an awesome product that has increased our online sales exponentially. The transition from one platform to the next was better than I expected and was a seamless transition. We will be using Ballistic Agency in the future.
We needed an Email Service Provider that would allow us to set up all our flows and start sending our newsletters while integrating with BigCommerce. Ballistic went above and beyond to make the migration to Klaviyo seamless. Our results have been fantastic since we started sending from Klaviyo.
[ 04 ] How we engage
A working session on your store, your numbers, and your goals. No pitch deck.
Audit of platform, SEO, retention, and data. You get a prioritized plan, in writing.
A US-based team builds and launches, with weekly check-ins and no handoffs.
Ongoing optimization and reporting tied to revenue, not vanity metrics.
[ 05 ] Get started
Tell us where your store is today and where you want it to be. A senior, US-based strategist reads every message and replies within one business day.
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